DropshippingChampions

Break Even ROAS Calculator

Break even ROAS calculator that shows the exact return on ad spend your campaigns must beat before you earn a cent. Enter product cost, selling price, and shipping, and read the break-even ROAS line in the results. Free, no signup.

The formula: break-even ROAS equals selling price divided by your margin before ad spend. A $25 product with an $11 landed cost leaves a $14 margin, so break-even ROAS is 1.79. Any campaign returning less than that per dollar of ad spend loses money no matter how the dashboard looks.

A practical target is 1.5 to 2x your break-even number, which leaves room for refunds, chargebacks, card fees, and the ad sets that flop.